Naturally creative and strategic Digital Designer with 5+ years of progressive experience in UX/UI design, brand strategy, and multi-platform content creation. Expert in blending market and UX analytics with design best practices to deliver accessible, high-impact digital experiences. Proven ability to elevate brand presence and drive user engagement through intuitive, visually compelling solutions.
Reid.
Expertise
UX/UI, Web Design, Wireframing,
Branding, Illustration, Product Design
Experience
Web & Graphic Designer
NorthWing Digital
December 2024 - Current
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Established and implemented agency-wide design standards and processes from the ground up.
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Served as the Lead Designer on 10+ website redesign projects, overseeing the full lifecycle from UX strategy and wireframing through to successful high-fidelity UI execution.
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Spearheaded internal and client rebranding initiatives, developing comprehensive cohesive brand systems based on detailed design audits.
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Designed conversion-focused graphics for display ads, landing pages and social, directly supporting targeted marketing objectives and increasing visual content effectiveness for targeted marketing and sales objectives.
Creative Designer
Br8kthru Consulting
March 2021 - September 2024
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Managed end-to-end UX/UI design initiatives for client websites, delivering intuitive full site wireframes and optimizing the user experience across all digital properties.
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Led high-priority rebranding projects and developed detailed style guides, strengthening overall client brand identity and market perception.
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Executed design, formatting, and implementation of visual elements for websites, email campaigns, and ad campaigns.
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Produced and edited diverse digital content (social posts, blogs, web copy), including regular execution of navigation refreshes and webpage updates to improve site performance.
Independent Designer & Studio Artist
Freelance
June 2020 - Current
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Digital Design: Provided creative consultation and end-to-end design solutions (including branding, logos, and custom website graphics) for multiple small businesses.
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Studio Art: Successfully executed and delivered commissioned fine artwork (painting and illustration), demonstrating proficiency in advanced techniques, material sourcing, and managing creative projects from concept ideation to client delivery.
Tools
Abode Illustrator.
Adobe Photoshop.
Hubspot.
Figma.
Wordpress.
Wix.
Sketch.
Microsoft Office.
After Effects.